Spring-like weather is in southern Wisconsin with temperatures forecasted to be in the 60s and 70s all this week.
While most might feel the warming weather is a chance to head outdoors, it also means big business for some.
Like nature's springtime call, the phones chirp away at Middleton's Pleasant View Golf Club.
"We have a few twosomes that are booking up, and obviously more phone calls are coming in," said Pleasant View assistant pro Jeremy Cabalka.
With the course opening on Tuesday, Cabalka said players are itching to tee off.
"Our numbers obviously drop in the fall because people are golfed out. And then once spring comes, boy, do they get that itch back. There's definitely a buzz going on around the golf industry, you can see other courses opening up as well," Cabalka said.
But snow removal companies, like Barnes, have been in the red this winter.