This spring, Mounds Pet Food Warehouse stores collected donations for Henry Vilas Zoo's animal enrichment program. During the month of April, Mounds staff raised more than $18,000 which will be used to purchase new toys and enrichment materials for the zoo's animals, according to Dane County officials.
During the promotion, Mounds stores held a competition between employees at their five area locations. Mounds Madison East raised the most donations and as a result of their hard work, won a behind the scenes tour of Henry Vilas Zoo.
The tour included a giraffe meet and greet, a rhino encounter, special enrichment treats for zoo animals and a behind the scenes look at several other zoo animal care areas.
Last fall, Mounds management came up with the idea for the fundraising event and employee contest when they toured the zoo and got to learn about animal enrichment first hand.