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Middleton rolls out first mobile visitor center in county

Middleton rolls out first mobile visitor center in county

The city of Middleton will be unveiling the first mobile visitor center in Dane County next week, according to a release.

The Know-N-Go will be staffed by a Middleton know-it-all who will travel around the county encouraging people to visit Middleton, and giving suggestions for great places to eat, attractions to see and fun things to do, officials said.

The mobile visitor center will be completely funded by hotel room tax, according to the release.

Middleton is a small community of 18,000 people, but it has hotel occupancy rates consistently above 80 percent and brings in more than $1.5 million in room tax annually, officials said. Middleton’s tourism success is in part thanks to the city’s forward-thinking tourism commission, which is constantly working to find innovative ways to market Middleton to potential visitors, including a mobile travel planning app, a trolley and now the mobile visitor center.

New business to offer free massages at ribbon-cutting

New business to offer free massages at ribbon-cutting

A Sun Prairie business will offer food and free massages at its official grand opening next week. 

Elements Massage's open house will take place from 3-7 p.m. Aug. 6 at the business, 2804 Prairie Lakes Drive, Suite 102. 

The company said it will offer free 15-minute chair massages and serve light hors d’oeuvres. Attendees can get tours of the facilities and information about massage and overall wellness. 

The Sun Prairie Chamber of commerce will also hold a ribbon-cutting ceremony. 

Elements Massage of Sun Prairie is located across from Costco. There are two other Elements Massage business in the Madison area including Fitchburg at 6317 McKee Road and in Middleton at 1950 Cayuga St., according to the company website. 

Drivers near Middleton High School to see changes

Drivers near Middleton High School to see changes

Drivers in the area of Middleton High School will see signs going up next week indicating a traffic pattern change to help with congestion and dangerous driving after school lets out, according to a release.

The signs will indicate that there will no longer be eastbound access from Lee Street into the MHS student lot, according to the release. The restriction will create a safe flow of traffic after school westbound out of the lot.

The parking section in front of the Performing Arts Center will be one way westbound, according to the release. A barricade will be placed near the northwest corner of the PAC sidewalk to stop eastbound drivers.

A dead end sign (to be replaced with a no outlet sign) will be placed on Lee Street near the park to warn eastbound drivers, according to the release.

The southern exit onto Park Lawn Place from the MHS lot will also change to an exit and an entrance to accommodate bus flow issues.

Extreme couponer to host Black Friday boot camps

Extreme couponer to host Black Friday boot camps

A Wisconsin blogger known for her coupon-clipping skills will be hosting two Black Friday boot camps to help shoppers get the most out of their holiday shopping.

Dannelle Gay will host boots camps in Middleton and Monona on two separate days. According to a release, Gay will help shoppers make a shopping plan for Black Friday to get gifts for all the occasions on their list.

The first camp is on Nov. 6 at 6 p.m. at Monona Public Library on Nichols Road. The second is at the Middleton Public Library on Nov. 16 at 10 a.m.

The boot camps are free, but couponers must register to attend. To register, contact either library for more information.

Fashion show to benefit cancer org

Fashion show to benefit cancer org

A west side fashion show next week will benefit a local charity.

The Hilldale Mall is hosting the Little Black Dress Affair Thursday from 5 p.m. to 9 p.m. Organizers said the main event is a fashion show scheduled at 6:30 p.m.

The show will feature fall fashions modeled by local folks and representatives from area businesses and Madison non-profits. Tickets to the fashion show are $15 and will benefit Gilda’s Club Madison, a local support organization for people with cancer and their families.

Stores, eateries and boutiques in the shopping center will offer a variety of promotions during the Little Black Dress Affair, which organizers called an “amped up ladies night out” to include giveaways, music by DJ Nick Nice, a photo booth, refreshments, demos, and one-night-only discounts for event ticket holders.

Wrench Auto Service celebrates grand opening

Wrench Auto Service celebrates grand opening

Wrench Auto Services celebrated its grand opening Thursday, in a slightly non-conventional way.

According to a release form the company, the owners wanted to thank customers and the city at the opening of the new service center. They did, by having a pig roast and live band.

More than 300 customers and chamber membersattended the customer appreciation party, which Wrench President said was long overdue.

“We started this business 11 years ago with nothing more than a single bay garage and a simple philosophy to be honest with our customers,” said Ben Beere, President. “To say we value and appreciate our customers is the understatement of the year.”

The car service company started in 2002 with a single-bay garage. The new service center has six bays. It's located at 3113 Laura Lane in Middleton. 

Middleton officials make parking enforcement a priority for visitors, shoppers

Middleton officials make parking enforcement a priority for visitors, shoppers

Middleton officials make parking enforcement a priority to provide visitors and customers with parking for downtown businesses, according to a release.

A parking study commissioned by the Middleton City Council indicated the lack of enforcement was the primary reason for the lack of parking at peak times in the downtown area, according to the release.

Mike Davis, Middleton city administrator and director of community development, said the follow-up may help the city avoid putting in a parking ramp with annual maintenance costs.

Officials said the primary goal is to provide visitors and customers with available parking to patronize downtown businesses and to seek city services without having to drive out of the way.

Good turnover in parking is key to that goal, officials said. They hope downtown business owners and employees will seek more remote parking.