The city of Middleton will be unveiling the first mobile visitor center in Dane County next week, according to a release.
The Know-N-Go will be staffed by a Middleton know-it-all who will travel around the county encouraging people to visit Middleton, and giving suggestions for great places to eat, attractions to see and fun things to do, officials said.
The mobile visitor center will be completely funded by hotel room tax, according to the release.
Middleton is a small community of 18,000 people, but it has hotel occupancy rates consistently above 80 percent and brings in more than $1.5 million in room tax annually, officials said. Middleton’s tourism success is in part thanks to the city’s forward-thinking tourism commission, which is constantly working to find innovative ways to market Middleton to potential visitors, including a mobile travel planning app, a trolley and now the mobile visitor center.