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Downtown Middleton Trick-Or-Treat Event

The Downtown Middleton Business Association (DMBA) will host their 5th Annual Halloween Trick-or-Treat Event on Friday, October 31st, 11am - 3pm... Read More

Middleton emergency crews host family safety day

Middleton fire, police and EMS crews are teaming up with West Bend Mutual Insurance for a family safety day on Saturday.

Parents can help their children stay safe by signing up for safe assured ID kits, learning what to look for when choosing a babysitter, and understanding the appropriate way to respond to common medical emergencies, organizers said.

More than 20 local organizations will be on hand with information for parents. There will also be fun, educational activities for kids, organizers said. Children will have a chance to see fire extinguisher demonstrations, and be able to climb into and explore a Middleton fire engine.

The event, in its seventh year, will be from 10 a.m. to 2 p.m. at the Middleton Fire Station. Family Safety Day is free, and will be held rain or shine.

Middleton unveils mobile visitor center, the Know-N-Go

Middleton unveils mobile visitor center, the Know-N-Go

The city of Middleton unveiled the first mobile visitor center in Dane County Thursday.

The Know-N-Go will be staffed by Patty Bois, a Middleton know-it-all, who will travel around the county encouraging people to visit Middleton and give suggestions for great places to eat, attractions to see and fun things to do, officials said.

“I look forward to spreading the word about all the wonderful things there are to experience in Middleton,” Bois said. “When people visit our city, stay in our hotels, eat in our restaurants, shop in our stores, they help our small businesses thrive. In return, the families of Middleton thrive.”

Middleton rolls out first mobile visitor center in county

Middleton rolls out first mobile visitor center in county

The city of Middleton will be unveiling the first mobile visitor center in Dane County next week, according to a release.

The Know-N-Go will be staffed by a Middleton know-it-all who will travel around the county encouraging people to visit Middleton, and giving suggestions for great places to eat, attractions to see and fun things to do, officials said.

The mobile visitor center will be completely funded by hotel room tax, according to the release.

Middleton is a small community of 18,000 people, but it has hotel occupancy rates consistently above 80 percent and brings in more than $1.5 million in room tax annually, officials said. Middleton’s tourism success is in part thanks to the city’s forward-thinking tourism commission, which is constantly working to find innovative ways to market Middleton to potential visitors, including a mobile travel planning app, a trolley and now the mobile visitor center.

Good Neighbor Festival parade scheduled Sun.

This weekend the annual Good Neighbor Festival returns to Middleton with a variety of food, entertainment and the parade.

Events begin Friday at 5 p.m. with a kiddie parade at 5:30 p.m. beginning from the high school. The carnival at the Good Neighbor Festival grounds, Firemans Park, is open from 6 p.m. to 11:30 p.m.

Live music will play on multiple stages throughout the weekend.

A 5K run and walk will start from Firemans Park at 9 a.m. A craft fair, dunk tank and coin dig will also take place at the park Saturday.

The main parade begins Sunday at noon on University Avenue. News 3's Charlotte Deleste was named the 2014 Good Neighbor parade marshal for her contribution to the community through Gio's Garden, a non-profit respite center on Parmenter Street.

Live entertainment continues at Firemans Park in the VFW and food tents after the parade.

Capital Brewery to host fundraiser for soccer pavilion

Capital Brewery to host fundraiser for soccer pavilion

Two events this weekend are scheduled to celebrate and support the high school soccer program. 

A match Saturday will pit former Middleton High School soccer players against the 2014 boys varsity soccer team. And an event Sunday will raise money for the proposed soccer pavilion. 

The Middleton High School Soccer Reunion and Pavilion Fundraiser will take place Sunday at Capital Brewery from 1 p.m. to 4 p.m. Organizers said there will be music from the Evan Riley Band, food, a 50/50 raffle, silent auction and more.

Attendees can purchase bricks engraved with a message, which will be incorporated into the building of the pavilion.

The pavilion is slated to be built at the MHS Soccer Stadium on Airport Road. It will house concessions, restrooms and a trophy case. 

Wednesday last day to register for kids triathlon

The Tri 4 Schools Organization will be having its fourth annual kids triathlon Saturday at the Bauman Aquatic Center in Middleton.

The event gives kids the chance to swim, bike and run for a good cause.

Registration for the triathlon will close Wednesday at 6 p.m.

To register a child and find out more information about the event, visit www.tri4schools.org/events/middleton.

Organizers said kids between the ages of 3 and 14 years old are qualified to participate.