American Family Insurance started a simple recycling program at its national headquarters in 1989. In the 25 years since, the company has developed it into one of the most aggressive programs in the country in diverting waste from landfills.
"We just feel like it is about doing the right thing, and we pledge to protect the dreams of our customers. And we do that in part by being supportive of the communities in which they live and we feel this is one way in which we can do that," said Maggie Becker, facilities program analyst for American Family Insurance.
With nearly 3,000 employees working at ther national headquarters, a significant amount of waste is generated. Currently, American Family Insurance is able to divert 78 percent of that waste from landfills. It has an expansive recycling program but also collects organic items, which are then sent to a composting facility in Oshkosh. Their goal is to reach a 90 percent rate of waste diverted from landfills.